Winner of the 2016 Axiom Business Book Awards
"Without a doubt, this is a clever book, but more important, it's a generous one, one that demands you put in your share of effort. But if you do, you'll be amply rewarded."
— Seth Godin, author, What To Do When It's Your Turn
"A practical, brief exercise to jump start our minds around marketing that, over time, can teach us how to market better and even accumulate into the wireframe of a marketing plan? Sign every business owner and every marketer up for that! Or just buy them this book, because that's exactly what it is!"
— Jason Falls, SVP, Digital Strategy, Elasticity. author, speaker, industry analyst
"A great idea. Creating a marketing plan is a difficult, complex endeavor. Spacing it out over a year is sure to develop many creative ideas one would never thought of in a single session."
— Al Ries, author, Positioning: The Battle for Your Mind
"It's amazing how much you can accomplish in a minute if you know the right question. This book shows you the way."
— Guy Kawasaki, chief evangelist of Canva and author of The Art of Social Media